Certification Course
Get Certified in Persuasive Copywriting
Master timeless, revolutionary strategies for crafting better-performing ads, social media posts, emails, landing pages and other types of results-driving marketing communications.
Payment options available at checkout. Modules release as each instalment clears. Already enrolled? Sign in
If you've ever been utterly mesmerized by a TV commercial or you've found yourself racing to an online store after reading a promotional email, then you know firsthand how meaningful and influential words can be. And words have become even more vital as businesses clamor to stand out in today's crowded marketplace.
Brands large and small are constantly battling to show audiences why their product or service is the BEST choice. While the sea of options continues to multiply rapidly, persuasive copywriting is the one skill that can attract and sustain an audience's attention no matter how crowded the market becomes.
And inside the Persuasive Copywriting Certification Course, you'll gain access to the strategies, formulas, frameworks and templates you need to master that skill.
Internationally recognized by accredited colleges and universities, Persuasive Copywriting is a 10-week in-depth certification course that provides professionals, creatives, consultants and business owners with the comprehensive training needed to excite, engage and motivate audiences to take action.
Whether you're looking to enhance your copywriting skills to gain a competitive edge as a student, advance your career or expand your empire, this is where you'll learn how to do it.
What You'll Learn
Inside, you'll learn vital elements of persuasion so you can write compelling emails, landing pages, social media captions and more — plus how to develop persuasive calls to action for both online and offline platforms.
A System for Crafting Persuasive Content in 85% Less Time
Uncover a proven step-by-step process for preparing to write, conducting research and crafting compelling copy that intrigues readers – all in 85% less time.
Classic Copywriting Techniques for Print and Online Audiences
Learn timeless copywriting techniques from a seven-figure copywriter and agency owner and discover how to leverage those time-tested principles for both offline and online marketing channels.
Winning Templates for Compelling Sales Messages in Every Industry
Get samples of high-converting copy from various industries including B2B, B2C, service providers, eCommerce and more.
Closely Guarded Templates, Tips and Tactics Used by the World's Top Copywriters
Gain an unfair advantage with step-by-step guidance on failproof storytelling methods and copywriting formulas top copywriters have used for centuries — the “before-after-bridge,” “problem-agitate-solve” frameworks and much more.
Once certified, you'll know how to:
- Effectively use proven writing frameworks to develop compelling stories and write persuasive copy faster than ever before
- Follow copywriting systems to significantly decrease the time you spend writing
- Use storytelling techniques to increase engagement and adapt tone, voice and style to suit different target audiences
- Craft relatable, personable copy that appeals to the needs and wants of a targeted audience
- Develop a portfolio of core marketing copy including sales emails, landing pages, video content and social captions
- Leverage self-editing techniques to identify and avoid common copywriting mistakes and grammatical errors
What You Get
Your enrollment in the Persuasive Copywriting Certification Course includes:
- Video Instruction, Competency Quizzes and Graded Capstone Project via a User-Friendly Platform
- Accredited College/University Certification for Persuasive Copywriting (If enrolled through a university partner)
- Portfolio to Showcase Your Work for Future Employers/Clients
- Personal Letter of Recommendation from the Instructor
Payment options available at checkout. Modules release as each instalment clears. Already enrolled? Sign in
Meet Your Instructor
Apryl Beverly
Apryl Beverly is the founder of Word Stylistz®, the world's first online woman-owned, flat-rate sales writing agency. Since launching her writing and marketing firm in 2011, she and her team have crafted compelling copy for small business owners and global brands. In August 2025, she shut down Word Stylistz® to focus solely on the company's AI sales and marketing platform, PRO (Pitch. Respond. Offer.)®️, also known as AiPRO™️.
Her clients have generated more than $3 billion in revenue from the content her agency has produced. She's also the author of two books and is frequently called on to facilitate training events on vital copywriting and marketing communications principles.
She is a graduate of The Ohio State University in Journalism and the University of Phoenix with a Master of Business Administration in Marketing.
Course Syllabus
The 10-week Persuasive Copywriting Certification Course covers vital topics students need to master the fundamentals of crafting copy that excites, intrigues and persuades audiences.
Master timeless principles of crafting sales copy that seizes attention and moves audiences to take action
The Persuasive Copywriting Certification Course is a comprehensive, instructor-led, online self-study course featuring the coursework, classic strategies, resources, mastery quizzes and expert-level guidance needed to distinguish you as a Master of Copywriting.
Payment options available at checkout. Modules release as each instalment clears. Already enrolled? Sign in
Who Should Get Certified?
Marketing and Sales Professionals
Advance your career and position your organization to stand out and significantly expand its revenue potential.
Small Business Owners and Entrepreneurs
Create more impactful marketing content that excites, entices and engages audiences and transforms them into buyers.
Business Consultants and Social Media Influencers
Master a sought-after, timeless skillset you can use to train clients and generate awareness, all while writing better-performing ads, emails and social posts.
Students pursuing careers in copywriting, business or marketing
Stand out from the slew of graduates with business or marketing degrees with the specialized skills today's employers are desperately seeking.
What Students and Clients Say
We won several multimillion-dollar contracts as a result of Apryl's expertise!
“Apryl's patience and perseverance were critical to submitting compliant proposals on time and looking sharp! We sincerely appreciate her guidance and professionalism throughout the process. We have already won several multimillion-dollar contracts as a result of her proposal expertise and copywriting skills.”
Apryl's team helped my company generate another $30,000 in passive income!
“Because of Apryl's team, I've been able to take trips around the world and spend more time with my family because I'm not stuck at my computer trying to figure out which words to use. In fact, because of her team, we've been able to generate another $30,000 in passive income.”
I made $91,000 in one weekend using Apryl's templates!
“I made $91,000 during Black Friday weekend using Apryl's templates. I scheduled them and let them work while I took the weekend off.”
In less than 10 days, I had TWO cash offers for a $2 million condo unit!
“I used to shed tears about writing, but Apryl has turned me into a writing machine! I sold the site for $1.9 million and just want to acknowledge Apryl for her books and her training on spine-tingling sentences to make clients 'smack the buy button.'”
One of the BEST investments I could've made for my business!
“… I believe in learning the way before I hire someone to do it. It was one of the BEST investments I've made in my business!”
Apryl helped us close one of our largest contracts with a Big Ten University!
“Apryl demonstrated enthusiasm and professionalism from the first phone call. She was experienced, efficient, creative and thorough. The end results were excellent, we finished on time and have used her services again since then. I highly recommend her.”
I used Apryl's email and social media templates to close $10,500 in sales …
“I used all the emails and social media posts from your Black Friday Bundle and the suggested schedule to market my first retreat. I closed the promotion with $10,500 in sales, selling out all the spots. And I've created a waitlist for the next retreat.”
Stick to what you do best and let Apryl's team handle the rest!
“Before Apryl Beverly walked into my life, I struggled to keep up with all the content. They have the uncanny ability to take my thoughts and what I want to get out into the world and use the words to convert my audience. And it's been a pleasure!”
Frequently Asked Questions
Ready to get certified?
Payment options available at checkout. Modules release as each instalment clears. Already enrolled? Sign in