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Persuasive Copywriting

A ten-module program that teaches you to write copy that persuades, connects and sells.

Start the first lesson

10 modules · 132 lessons

Curriculum

01

Module One

19 lessons
  1. 1.1Intro
  2. 1.2Meet Your Instructor
  3. 1.3What Is Copywriting?
  4. 1.4Copywriting Vs. Copyright
  5. 1.5The Goal of Copy
  6. 1.6Copy Vs. Content
  7. 1.73 Keys to Good Copy
  8. 1.8Good Vs. Bad Copy Exercise
  9. 1.9Exercise Results
  10. 1.10Defining Your Audience
  11. 1.11Connecting With Your Audience
  12. 1.12Copywriting Formulas
  13. 1.13Key Elements
  14. 1.14Problem-Agitate-Solve
  15. 1.15Copywriting Frameworks
  16. 1.16Copywriting Fundamentals Recap
  17. 1.17Capstone Project
  18. 1.18Submit Module One Assignment
  19. 1.19Module One Resources
  20. ◆Module One Quiz80% to pass
02

Module Two

13 lessons
  1. 2.1Intro
  2. 2.2Facets of Copywriting
  3. 2.3Writing to Gain Attention
  4. 2.4What is First Impression Copy?
  5. 2.5“First Impression” Copy Has 4 Jobs
  6. 2.6Grab Attention
  7. 2.7Target the Right Audience
  8. 2.8Deliver a Clear + Complete Message
  9. 2.9Lure Readers Into the Body Copy
  10. 2.10Final Thoughts On “First Impression” Copy
  11. 2.11Capstone Project
  12. 2.12Submit Module Two Assignment
  13. 2.13Module Two Resources
  14. ◆Module Two Quiz80% to pass
03

Module Three

17 lessons
  1. 3.1Intro
  2. 3.2Writing to Communicate
  3. 3.3Discussion
  4. 3.4Way #1: You
  5. 3.5Way #2: Features
  6. 3.6Way #3: Chunk
  7. 3.7Way #4: Short
  8. 3.8Way #5: Techie
  9. 3.9Way #6: Concise
  10. 3.10Way #7: Specificity
  11. 3.11Way #8: Relatable
  12. 3.12Way #9: Like You Talk
  13. 3.13Way #10: Refine and Edit
  14. 3.14Module Three Closing
  15. 3.15Capstone Project
  16. 3.16Submit Module Three Assignment
  17. 3.17Module Three Resources
  18. ◆Module Three Quiz80% to pass
04

Module Four

19 lessons
  1. 4.1Intro
  2. 4.2Writing to Sell
  3. 4.3Three Rules
  4. 4.4People Don’t Like…
  5. 4.5People Buy For Emotional…
  6. 4.6People Need to Satisfy…
  7. 4.7Fundamentals to Selling
  8. 4.8A Good Copywriter
  9. 4.9Connecting With…
  10. 4.10Conducting Research
  11. 4.11Features and Benefits
  12. 4.12Sell the Sizzle
  13. 4.13Assembling Your Copy
  14. 4.14Using the AIDA Formula
  15. 4.15Piercing Hearts
  16. 4.16Module 4 Final Thoughts
  17. 4.17Capstone Project
  18. 4.18Submit Module Four Assignment
  19. 4.19Module Four Resources
  20. ◆Module Four Quiz80% to pass
05

Module Five

11 lessons
  1. 5.1Intro
  2. 5.2Preparing to Write
  3. 5.3Review Information
  4. 5.4Offline Research
  5. 5.5Online Research
  6. 5.6Citing Sources
  7. 5.7Organizing the Facts
  8. 5.8Module Five Final Thoughts
  9. 5.9Capstone Project
  10. 5.10Submit Module Five Assignment
  11. 5.11Module Five Resources
  12. ◆Module Five Quiz80% to pass
06

Module Six

12 lessons
  1. 6.1Intro
  2. 6.2The Writing Process
  3. 6.3Writing Your Headline
  4. 6.4Writing Your Subheadings
  5. 6.5Writing Your Bad Copy
  6. 6.6Writing Your Call to Action
  7. 6.7Editing
  8. 6.8W.E.R.K. Your Words
  9. 6.9Module 6 Final Thoughts
  10. 6.10Capstone Project
  11. 6.11Submit Module Six Assignment
  12. 6.12Module Six Resources
  13. ◆Module Six Quiz80% to pass
07

Module Seven

13 lessons
  1. 7.1Intro
  2. 7.2Effective Copywriting
  3. 7.3Example
  4. 7.4Relatable Copy
  5. 7.5Story
  6. 7.6Digestible, Scannable Copy
  7. 7.7The Flesch-Kincaid Score
  8. 7.8Emotion-Inducing Copy
  9. 7.9Dramatizing the Message
  10. 7.10Module Seven Final Thoughts
  11. 7.11Capstone Project
  12. 7.12Submit Module Seven Assignment
  13. 7.13Module Seven Resources
  14. ◆Module Seven Quiz80% to pass
08

Module Eight

8 lessons
  1. 8.1Intro
  2. 8.2Story Telling
  3. 8.3Story Arcs
  4. 8.4Attributes of a Good Sales Story
  5. 8.5Module Eight Final Thoughts
  6. 8.6Capstone Project
  7. 8.7Submit Module Eight Assignment
  8. 8.8Module Eight Resources
  9. ◆Module Eight Quiz80% to pass
09

Module Nine

9 lessons
  1. 9.1Intro
  2. 9.2Persuading the Prospect
  3. 9.3Selling the Transformation
  4. 9.4Writing For Brands
  5. 9.5Promotions That Persuade
  6. 9.6Module Nine Final Thoughts
  7. 9.7Capstone Project
  8. 9.8Submit Module Nine Assignment
  9. 9.9Module Nine Resources
  10. ◆Module Nine Quiz80% to pass
10

Module Ten

11 lessons
  1. 10.1Intro
  2. 10.2Copywriting Frameworks Recap
  3. 10.3Landing Page Framework
  4. 10.4Sales Email Framework
  5. 10.5Product Description Framework
  6. 10.6Promotional Video Framework
  7. 10.7Social Media Post Framework
  8. 10.8Module 10 Final Thoughts
  9. 10.9Capstone Project
  10. 10.10Submit Module Ten Assignment
  11. 10.11Module Ten Resources
  12. ◆Module Ten Quiz80% to pass